Indian Institute of Management Udaipur Library

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Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.

By: Armstrong, Gary (Gary M.) [author.].
Contributor(s): Kotler, Philip [author.] | Opresnik, Marc O.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, [2017]Edition: 13th ed.Description: 667 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292146508 (Global Ed.-pbk.); 013414953X; 9780134149530.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C4/2 		658.8 (Browse shelf) 1 Available

Revised edition of the authors' Marketing, 2015.

Includes bibliographical references (pages 629-650) and indexes.

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